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General Show Information

One socket will be provided per exhibitor for general use e.g. laptop, phones, PDQ etc. Bring your own extensions leads, please label these to avoid any confusion.


Please dispose of rubbish, black bin bags will be provided.


Only use NEC approved tape for anything that needs to be stuck to the floor


All exhibitors and stuff must wear their wristbands.


You will need to register your hired furniture back and get confirmation of a rubbish free area with us on breakdown to receive your deposit back, this can be obtained from the information desk.

Exhibitor Tips

Before you plan anything for your exhibition you need to set goals for the show and consider what you want to achieve. What are your business goals? Maybe you're selling a new product, want to network with other business, gain new clients, raise brand awareness, or get more leads. Set realistic targets to reach these goals and calculate ROI once the exhibition is over.
Preparation and planning is key when exhibiting and you should start planning weeks before the main event. Consider everything that is required when exhibiting - you need to ensure you have enough time to design your stand, set up and train staff. And don't forget this all needs to align with your budget too.
Whether you have your husband/daughter/dog helping you, make sure your team is all prepared and motivated for the big day. Brief your team so that they are clear on their objectives and know what they are doing. Train your staff so that they are highly knowledgeable experts about your brand, products, and services, and what you are selling on the day so that they are prepared to speak with confidence and can answer any questions visitors may have.

Tell existing customers and prospects when and where you will be exhibiting using a variety of marketing channels including your website, social media, and email. Let them know where you will be located and what they can expect to find at your stand including products, offers, and demos. You can continue to promote your stand during the event using social media to invite users to stop by your booth using images of the show and hashtags to engage in online conversation around the exhibition.


Hey Gorgeous sees over 8,000 people through the doors over the weekend, some customers may want one to one time with you, especially if you are service based. Ask your followers to book in a time slot with you so they feel special and well looked after and you know it will be a hot lead that you need to pay attention to!

Arrive early to the exhibition so that you have enough time to set up and install your stand, speak to your neighbouring exhibitors, make sure all tech is working, you have all your marketing collateral ready, and your team are all prepared. i.e. iPads to collect information such as contact details or what products people are interested in. Remember Wi-Fi can be unreliable so ensure you have an old fashioned paper and pan if things don't go to plan!
How you and your team behave at the exhibit can have a big impact on its success. You should be friendly and approachable and not pounce on visitors with your sales pitch. Instead, ask engaging questions and start a conversation with prospects as they will be far more likely to listen to you and buy into your offering. First impressions are everything so maintain open body language and dress to impress. You also need to be engaged with your visitors so don't eat or use phones, or look bored! whilst on the stand.

An eye-catching stand design is key to attracting visitors to your stand and engaging with them. Make sure your design incorporates your brand colours and logo and communicates your message clearly. Your stand should be designed around your audience so focus on what kind of design would appeal to them.


Avoid a cluttered space, too much choice confuses people and looks less appealing. You can rotate stock during the day and depending on feedback on day one, you can even change stock completely for day 2! Again, think about your brand values. If you offer high end products, display products to look high end to entice those impulse purchases. If they are lower priced items then your stand should look and feel more casual so you don't put off those that want to get those small purchases!


You have a neutral backdrop. Use this to your advantage with tall stands and vibrant colours in front of it to make your products pop!


Think about why they should stop to shop with you, how can you create a sensory experience that they wouldn't get online. For product-based businesses this is somewhat easier. For service-based businesses it needs a little more creativity. For example, having a game for people to play on your stand with a leader board, gets people talking and engaged and makes you memorable (it doesn't have to be related to your business!) They key here is to get people to talk to you and remember you after the show as someone they had fun with!

Adding interactive or experiential elements to your stand can attract prospects and generate interest whilst educating about your products and services. You can incorporate touch screens, competitions, product demos, free goodies, and lounge space. Offer something of value to your audience and be creative as there are many ways to appeal to all senses and really immerse visitors in your brand to make you more memorable. As said previously, create a sensory environment that they can't have online!

Following up with leads after the exhibition is over, is one of the most important parts of an exhibition. Reach out to the people you met at the exhibition and don't wait too long so that they don't forget about you. Work on nurturing leads and converting visitors into sales.


Say thank you for visiting, remind them of your offer (you may say the offer is valid for another week as they visited your stand!), ask them questions such as what they liked best and keep in touch with them. If you captured birth dates, you could then create personalised offers for them as part of your marketing campaign, for example a birthday cupcake to redeem or 10% off an outfit as a birthday treat! Whatever works best for your business.

The Show And 

Stand Setup

Please note:

  • Arrange your stand in a considerate manner.

  • Please keep your stall neat and tidy throughout the exhibition

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Top Tips

01

Exhibitions are not just about short term sales - they are about having long term clients!

02

Find a way to collect data - e.g. signups for mailing lists, WhatsApp groups, follows on social media - having a QR code printed, having someone with an iPad or someone taking details is the best way to capture this. Services can also capture follow up calls in apps like Calendly.

03

Be proactive - people are more likely to take notice of an email rather than search for your card, so get their details, don't wait for them to contact you.

04

You need to make an impression on each customer - they need to remember you as the "go to" person in your field - the challenge we set you is to make every person you meet fall in love with your business a little because of your passion, enthusiasm and knowledge.

05

Don't underestimate the power of making an impression - for those that do, sales carry on coming to the people that do long after HG... even people that don't necessarily buy on the day will make sure they come back to YOU when they have the occasion to buy from you so make sure they remember you and back to the first point, stay in touch with them.

First Impressions Count

  • Big smiles - eye contact - friendly voice; they are so important, up until 5.30 on Sunday when you are hungry, tired and grumpy....don't let anyone know!!

  • The same goes for your team - don't rely on family members who have no interest in selling - get the right people there with the right disposition.

  • Try not to sit down - stand up, talk to people, say hello, tell them they look nice, ask them if they are having a good time - if they feel welcomed they are more likely to ask about your service or products.

  • Having your display as an L shape or behind you has worked better than standing behind a table - it invites people in to your world and allows you to interact better - think about how you are setting things up.

  • Make sure your "hero" products are highly visible - great colours, best sellers, eye catchers. Think about display stands - not just everything flat on a table.

Your Team

  • Train EVERYONE in your team on your products - prices, uses, providence, benefits - they can make or break your sale and they need to be as enthusiastic and knowledgeable as you are. We can't stress how important this is. They shouldn't need to interrupt you when you yourself are closing a sale to ask questions.

  • Try have material they can access if they are not sure, prices, uses etc

  • -Try not to have family members sitting around at your stall - everyone on there should be raring to go and fully focused

  • Make sure everyone is keeping an eye on products and your items - people at HG are mostly lovely - but you don't want one or two unscrupulous characters walking off with anything, so be security aware.

Checklist

  • PDQ Machine to take payments

  • Change for cash transactions (try to round your prices to £5s or £10s to avoid change issues)

  • Leaflets/brochures/business cards/promotional materials/rollerbanners

  • Display items banners/QR codes/Desktop display units/Instagram frame/Roller Banner

  • Printed, clear signage of exclusive show offers, freebies, vouchers

  • Labelled extension lead/phone charger/computer power cable/tablet charger/HDMI cables

  • Laptop, ipad, clipboard, paper and pen to take data

  • Order forms in case you run out of stock / pre order option set up on your website

  • Any lighting, desktop lamps or floor standing lamps

  • Free standing mirror/desktop mirror

  • Tape measure, client measurements book

  • Sellotape, bluetack, pens, markers, scissors, safety pins, paper -Bags/boxes/suit carriers for people to take products home in -£20 note for refundable deposit will make our lives easier

  • Car park app 'Pay By Phone' or change for machine

  • Water, hand sanitiser, masks if you want, energy snacks

  • "Talking point" promo items such as sweets, cupcakes, pens etc to entice people -Comfortable shoes!